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The Essentials of Search Engines and Search Engine Submission

How can I get my site listed with search engines? It sounds like a pretty simple question, but search engine submission can be a complicated subject.

First, it's important to make a distinction between search engine submission and search engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites on search engines.

• Search Engine Submission: Getting Listed

"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.

• Search Engine Optimization: Improving The Odds

"Search engine optimization" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines.

• Search Engine Marketing & Promotion: The Overall Process

Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.

These terms also highlight the fact that doing well with search engines is not just about submitting right, optimizing well or getting a good rank for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.

According to Jupiter Research, as recently as 1997, search engine marketing was only a $50,000 industry in contrast to the $1.6 billion (or roughly 28 percent of all online ad spending) spent on search engine advertising in 2003.

Analyzing your web statistic reports on a regular basis will assist with Search Engine Marketing for your business. As a client of WebsiteDesigner.Com, these statistic reports are available to you via the WebsiteDesigner.Com Client Center.

If you have any questions regarding Search Engine Marketing and how it can benefit your business on the Internet -- give us a call (401-454-1487).

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