Website Articles

Some Essential Elements for a Successful Web Site

Take a few moments to conduct an "audit" of your website, with an eye to how some of these ideas could strengthen your own Internet program……

Attention-Grabbing Headline

The first thing people see when they visit your site is the headline. Therefore the headline must be compelling describing what your produce or service offers. The headline is the key element of your site. It’s what will persuade your visitors to look at your site and see what your have to offer. The headline should be well-written: clear, concise and to the point. You also want to be sure that the headline stands out from the rest of your copy.

User-Friendly Navigation

It’s important that your visitors know where they are on your site at all times. That’s why it is necessary that your navigation system is clearly accessible and easy to understand. It should be exactly the same on every page of your site, and be located in exactly the same place. The last thing you want to happen is that your visitors get lost in your site and leave.

Effective copy

The words you use to describe your product and its benefits are the key to the success of your business. Remember that first and foremost the copy should be written for your visitor and not for search engines. Make sure that you establish your credibility since your web site may be the only contact you’ll have with the vast majority of your visitors. Lastly, make sure that your have fully described the benefits of your product or service and why your visitors will benefit from it.

“Call to Action”

If you want people to buy your products or services, you have to be sure you tell them how to do it. Provide your customers with clear, easy-to-understand instructions on how to make a purchase or how they can contact you.

Testimonials

The best way to establish credibility is to provide evidence that your product or service really works. And the best way to do that is to include testimonials from satisfied customers that explain how your product or service benefited them.

“About Us” page

At times people are hesitant to buy things online. The best way to overcome their reluctance is to include an “About Us” page that provides information about you, your staff and your business. You may want to include pictures of yourself and your staff members.

“FAQ” page

It is a good idea to include a “Frequently Asked Questions” page on your site. This is where you can list the most commonly asked questions by your customers. It gives your visitors immediate access to the answers they may need before taking the next step.

Contact Information

In order to close sales and establish your credibility, you have to provide full contact information on your site. This includes your mailing address as well as fax and phone numbers.

After reviewing these ideas, you might see how some of them could be incorporated into your own site. Remember, a web site can – and should – evolve, to take advantage of new opportunities for it to better serve your marketing plan.

WebsiteDesigner.Com works with companies – large and small – to strengthen their web presence, to make it an invaluable tool in their overall business.

Give us a call at 401-454-1487, and we can help you identify an Internet program that will support your own set of business goals -- within your budget and technology comfort level.

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