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The importance of the "About Us" Page

Your "About Us" page must not only introduce your company to your potential customers and/or clients, but must do so in a way that it explains why they should trust you and your company. Often, this means answering five basic questions:

Is this a real business?

Perhaps the best way to answer this question is to list your full physical address. There is something reassuring about a "bricks-and-mortar" location, even if your customers will never visit you. Include your full contact information, including your physical address, in a conspicuous location within your "About Us" page.

How long have they been in business?

People tend to regard longevity and stability as important qualifiers to determine trust. In addition, you can talk about your past experience. For most small business owners, their past experience is highly relevant to their current businesses. Use your "About Us" page to talk about it and how it relates to and benefits your current business.

How do I know they deliver?

The best way to show your prospective customers what you can do for them is through testimonials from satisfied customers. Ideally, the testimonials should come from companies that accurately reflect your customer's demographics. To be effective, these testimonials must provide some form of contact information of those who offer them (usually, a name and a link to a website will work). Presenting a small table with a list of previous clients and the type of work you did for them is also very effective. Make sure you ask for permission before listing your clients' name.

Are they related to the business community?

Another way to establish credibility and trust is to belong to community, trade or professional associations. These entities usually allow their members to use their logos. Use these associations to your advantage in your "About Us" page.

Should I trust them with my private information?

People are very protective of their personal information, especially on-line. You should have a privacy policy clearly displayed somewhere in your web site, and you should link to it from your "About Us" page (and also from your home page).

On the web, it is very difficult to determine if a company is good and reputable. One way to help prospective customers know that they can trust your business is through a good "About Us" page. A good "About Us" page must answer the most common questions prospective customers are likely to ask themselves to determine if they should give you their trust.

WebsiteDesigner.Com works with companies – large and small – to strengthen their web presence, to make it an invaluable tool in their overall business.

Give us a call at 401-454-1487, and we can help you identify an Internet program that will support your own set of business goals -- within your budget and technology comfort level.

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