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Top Search Engine Positioning Mistakes

According to a recent survey by the Georgia Institute of Technology, more than 86% of all Internet users find out about other web sites through the search engines.

Even Google searchers visited at least one of the other top two search engines, Yahoo! and MSN Search.

The challenge has become placing your site before the right audience -- and that means making your web site visible to all the major search engines.

When it comes to search engine optimization, however, there are some common mistakes that people make over and over again. Here are a few:

Optimizing your web site for the wrong keywords

The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote in trying to get your site a high ranking will be useless. If you choose keywords which no one searches for, or if you choose keywords which won’t bring in targeted traffic to your site, then a high ranking will also be of no use to you.

Repeating the same keyword too many times

Another common mistake that people make is to endlessly repeat their target keywords in the body of their pages and in their meta keyword tags. Because so many people have used this tactic in the past, the search engines keep a sharp lookout for this, and may penalize a site which repeats keywords in this fashion. It’s important that your keywords make grammatical sense. Simply repeating the keywords endlessly does not work.

Creating Pages Containing Only Graphics

The search engines only understand text – they don’t understand graphics. Therefore, if your web site contains lots of graphics but little text, it is unlikely to get a high ranking in the search engines. To improve your rankings, you need to replace the graphics with keyword rich text for the search engine spiders.

Using Automatic Submission Tools

In order to save time, many people use an automatic submission software or service to submit their sites to the major search engines. It is true that submitting your site manually to the search engines takes a lot of time and that an automatic submission tool can help save a lot of time. However, the search engines don’t like automatic submission tools and may ignore your pages if you use them. The major search engines are simply too important not to spend the time to submit your web site manually to them.

There are many ways that your web site can play a more productive role in your sales and marketing effort. Give us a call, and we can help you identify an Internet program that will support your own set of business goals -- within your budget and technology comfort level.

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