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The Right Time for a Web Site Makeover

For many companies, the corporate web site was developed a few years ago. When designed at that time, corporate web sites were not a crucial part of a company’s marketing plan. Basic hosting services were adequate.

Today, however, your potential customers will most likely visit your web site and the site of your competitors before contacting you directly. Your web site will be the first impression they receive about your company. That means that the information on your web site needs to be up-to-date. In addition, how does your web site compare to your competitors.

Every growing business goes through changes over time – new personnel or new services/products, and your web site needs to reflect these advances. Or maybe its time to add new services to your site, such as an e-mail marketing tool or an online newsletter.

The Internet has proven itself as an efficient, and cost-effective marketing tool. Periodic review of your site will ensure that you exploit its full potential – for your continued business growth.

Whether a site redesign, revamp or relaunch, here are some considerations for success:

1. Define objectives: What do you want to achieve with the web site? For example, Lead-generation or E-commerce.

2. Define benchmarks: On a web site everything is measurable. You can pinpoint and optimize what works. The monthly reports provided by WebsiteDesigner.Com will assist you in this regard.

3. Consider the buying process: If your site is an e-commerce site, take the time to understand and plan for visitors who arrive at different stages of their buying process. Make sure the process is simple and easy to navigate.

4. Speak to your visitors directly: Spend time researching your visitors’ language. Your web site must speak in terms that resonate with customers. Those same terms are the ones they type into search engines to find you in the first place. Research key words.

Web site maintenance is critical to proper operation of your business. Without it, your customers will experience slow download times, broken links, outdated content and error messages that will send visitors directly to your competition. Whether you do it yourself, or hire a professional company to manage your site, you should plan a minimum of 3-4 hours per month. Remember that your web site reflects the image of your business.

WebsiteDesigner.Com has developed several proactive Web Site Management Service Level Programs. Our process consists of analyzing your Web Site and developing a plan best suited to your company’s marketing objectives. In addition, our managed services include monthly and quarterly consultations, web site updates, maintenance as well as technical support. Contact us for a free consultation.

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