Outdated design, poor navigation, bad user experience, and wrong target audience are just some of the factors that impact your site negatively. You can tackle these issues with a website redesign.
An updated website will help reinforce the consistency of your brand. With a modern design, your website will promote trust and brand recognition, which is why a website overhaul can do wonders.
Potential customers that find your business online will use the overall design and quality of your website to evaluate the trustworthiness of your company.
Make your first impression count! People often research a company's website before taken further action.
Having a well-designed website also means better Search Engine Optimization (SEO).
Ultimately, that means your site’s redesign will help you climb up in the Search Engine Results Pages (also known as "SERPs" or "SERP"), scoring you more organic traffic (search engine results that is earned, not paid).
The core goal of your website content and information is to help potential customers learn more about your business, products and/or services and ultimately help close deals.
Whether it’s info about your company, your founder’s story, or just educating them on your products and/or services, a website’s key purpose is to provide information that helps visitors take the desired action (conversion).
With a website redesign, you can present your information in a way that all the important content is easy to find as users flow organically from one page to the next.
Let’s face it, converting visitors is the ultimate goal of any website. Whether you want to collect their email or phone number, drive them to schedule a booking, purchase an item, or sign up for a subscription, the list goes on and on - conversions are where it’s at.
With a website redesign, you can make conversions the primary focus, and you’ll do it by providing a logical flow of information that funnels the visitor to convert on the website. That’s something most older websites just don’t do very well.
All in all, by improving brand consistency, boosting your rankings, and funnelling your visitors to a conversion event, a website redesign will help increase your revenue.
But, do you realize that it can also reduce your costs?
Also, it’s often more cost-effective to do a redesign than to fix functionality issues and add more features over time.
And most important of all, a website redesign will cut costs of missed opportunities and lost revenue caused by your outdated website.
That’s an all-around win for everyone.
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